Project: Vivo
Artist: Romero Britto
Location: Swiss Life
Project
The banner «Vivo» displays a section from Romero Britto’s well-known work, «Alive». His work «Alive» reflects his unmistakable joie de vivre. A visual language which everyone can relate to in its popularity: «Alive is inspired in the state of mind of someone feeling alive and good about themselves. Loving the world.»
Artwork © Britto Central, Inc.
Artist
Romero Britto is an international pop artist, an icon in the world http://aufsehen-zueri.ch/az2015/wp-admin/post.php?post=4530&action=edit#closeof art. Born in 1963 in Brazil, he grew up in modest circumstances, but now works and lives in Miami, Florida. The American lifestyle and the melting pot of cultures and colours in the Sunshine State have influenced him and helped to develop his work into a successful brand. Influenced by Picasso and Matisse, Britto has developed his own unmistakable style. Romero’s optimism and joie de vivre are reflected in his works and inspire art collectors around the world.
Location
The Swiss Life Holding AG dates back to the Swiss Pension Company founded in 1857. The Swiss Life Group is a leading European provider of comprehensive pension and financial solutions. Swiss Life is committed to its sponsorship of sports and culture in various projects. Between 1937 and 1939, a modern building designed by the architectural firm Pfister was built in the vicinity of the old head office. This building, with its subsequent extensions made between 1961 and 1963, continues to house the headquarters of the company in Zurich.
