Project: Optical Illusions
Artist: Erik Johannson
Location: Fielmann
Project
Once, twice, look three times! The artist’s work irritates with its optical illusions. What looks at first glance like an everyday scene in a big city, challenges our seeing habits. Involuntarily, the glance remains suspended on the stairs. Using optical elements and the concrete paired with urban greenery, the subject radiates with modern urbanity, anonymity and hope, all at the same time. A great work down the smallest detail!
Artist
Erik Johannson, born in 1985 in Sweden, is a photographer and retoucher. For him, photography is a way to gather material for his ideas. He takes a photograph and then creates something on the computer that he can not capture with the camera. Each new project presents a new challenge. The goal is to make it as realistic as possible. The credo of the artist, who has lived in Berlin since 2012, is: «Inspiration is everywhere. And anything you can imagine, you can.
Location
Fielmann is synonymous with fashion eyewear at fair prices. 35 Swiss branches offer a wide range of glasses, sunglasses and contact lenses while 17 locations also offer hearing systems. «You are the customer» is the guiding principle of the company. The employees advise customers as they would want to be advised themselves: fairly, competently and in a friendly manner. Altogether, Fielmann employs around 1,200 employees throughout Switzerland. Of these, 160 are in basic vocational training: Thus, Fielmann is the largest trainer in the industry.
