Project: Aerials
Artist: Joseph Ford
Location: Manor
Project
For the project, the artist selected various products and photographed them during his on-site visit. He combines product pictures with one of his aerial photographs and lets them melt into a new composition in his typical style. So in total there developed two sensational subjects that invite you to look closer.
Artist
Joseph Ford, born in 1978 in London, lives in Brighton and is a photography artist, winner of a variety of awards and a highly sought after commercial photographer. In his series «Aerials» he creates a perfect symbiosis of aerial photographs and consumer products of various kinds. Joseph Ford began with photography while studying French and Italian at the University of Cambridge and interrupted his studies in 2004 for an advertising campaign by TWBA Paris. In recent years he has increasingly received commissioned photographs for landscape and aerial photography.
Location
Manor AG is the largest department store chain in Switzerland. In 1902, three businessmen, Ernest and Henri Maus and Léon Nordmann, jointly opened the department store «Léon Nordmann» in Lucerne. It is considered the origin of the current corporate group. The corporate name «Manor», made up of the names of Maus and Nordmann, was created in 1965. The building at Bahnhofstrasse 75 to 79 was built as the department store Brann in 1899 by the architect Richard Kuder. In 1984, Manor took over the department store Brann from Oscar Weber AG.
